Facebook Advertising – Targeting Like A Sniper

Facebook advertising is in full effect right now. Log in to your account and you will be startled at how accurate some of the ads are. If you don’t have a partner or if you look up certain things, Facebook advertising knows. This is great for advertisers as you can target by more specific criteria than ever before and split test until you have the perfect campaign.How Do I Know If Facebook Advertising Is For Me?Facebook advertising PPC is incredibly powerful, and there are many ways you can approach it. There are the paid ads and then there is the free method. Just like in Google, you have the paid results (AdWords) and the organic results (Search Engine Results Pages).Organic Facebook AdvertisingOrganic basically means that you don’t pay for your traffic directly. Obviously there is no such thing as completely free so you will still have to pay for it in some way, however, you don’t pay a certain price per click or per impression. Here is an overview of organic Facebook advertising.1. Setting Up a Fan Page or Profile. If you have a product or service you can set up a Facebook fan page for free. On this page you can put anything from videos to sales copy, product information, a link to your website, or sell straight off the page.2. Get Traffic To Your Page. This is the tricky part that a lot of people new to the internet or to marketing forget. Once you have the page setup, somehow you have to get traffic to it to see your awesome page and Facebook advertising information. There are so many ways of getting traffic, but they all include putting a link somewhere on the internet that you hope people will click on to get to your page. Again, there are millions of places where you can put your links; however some places will help you more than others. This requires a lot of manual work; writing articles, blog comments, forum posts, messaging possible customers or other time consuming task, well worth it however, if you are looking for longevity in your business.Paid Facebook AdvertisingPaid Facebook advertising is where the serious players are and is where you should go if you have a budget for advertising. These can be the ads that pop up on the side or the ones that appear in the news feed. There are many reasons why this is such a good way to advertise, but it does cost. This is just another advertising platform like Google and Yahoo or any other ways of buying traffic, and using this method comes with many advantages.1. Targeting Like A Sniper. With Facebook advertising, you can hone in on your exact customer, just like a sniper would hone in on his target. Facebook advertising PPC enables you to target by age, gender, likes, education, religion, ethnicity and a host of other variables. This is the type of targeting that most advertisers only dream of.2. Pay For What You Want. If you are just starting a new product or website and you don’t have the deep pockets of Saatchi & Saatchi, you can buy as little traffic as you want. If you are just testing out a new product or website to see if you can make some money, Facebook advertising is a great way to go. You can buy some traffic for $20, track it and see how it performs, and then make a decision to either change your offer slightly or try something else.3. Get In Your Customer’s Head. When a user is scrolling through their Facebook account, they are in a state of high concentration (although you might not believe it). This is something of an addiction for a lot of people and they are in a sort of trance, similar to television viewing. When your customer is in a altered state such as this, it is the perfect time to pitch your message to them. They will be online for a while and often don’t set a time limit for Facebook. You can see what your customer likes and set your campaign accordingly.4. Make Instant Business Decisions. If you are planning on using SEO or organic Facebook methods, it can be months before you have any data or traffic to make decisions from. Using paid Face Book advertising gives you the ability to buy some traffic who are already hot prospects, send them to your offer and see what happens. In 20 minutes you could already have sent 100 people to your offer, have the data and either change your offer, move on, or if you are making money, scale it up and bank some serious profits.Many people are afraid of paid advertising because it seems like wasting money. This is a narrow understanding of the process of investing in your business and is not valid in the marketing world. Every single thing you do toward your business costs you your time or your money. If you are out there writing articles, blog commenting and forum posting, you are spending your time. If your time is $25 per hour, you could have worked for one hour and then sent that $25 of traffic to your offer and you can have some instant feedback instead of waiting months to see if an offer converts.Facebook Advertising PPC -Say Yes To 1 Billion Customers
Facebook PPC (Pay Per Click) is a truly effective marketing strategy that you should take the time to learn how to use correctly so you can get your business into profit quickly. With over 900 million users in all countries, it seems absurd not to use this platform to target your ideal customer. The staggering amount of information you can use to mark your demographics means that even a local builder in the nail polish industry can use Facebook advertising to attract customers.The Key Here Is Learning To Use Facebook Marketing Correctly. If You Are Ready To Get Started With Your Advertising Efforts Then Let’s Get You Some Training That Will Turn You Into An EXPERT In Facebook Advertising Today!

Auto Repair Advertising – Why Most Advertising Doesn’t Work

When it comes to auto repair advertising for shops most owners wonder why their advertising doesn’t work. The answer is simple; because they don’t know how to do it correctly. It really is sad to see so many shops with great potential waste money simply because of the ineffective auto repair advertising they use. So, why exactly is it that most advertising doesn’t work?In repair shop advertising it is said that the attention of the reader or potential client is what actually matters. The primary idea is to create something unique and catchy that will leave the client curios. Here is why most advertising doesn’t work.1. It’s just not workingMany shop owners experience the very same problem. Even though it is clearly notable that their current auto repair advertising isn’t working, they still tend to keep it running. Why? Because they are not really sure whether it’s working or not so they feel hesitant to stop it simply because this might be one of their main forms of auto repair advertising. It’s really simple. If your advertising isn’t working for your auto repair shop – stop it!2. You are not testing or measuringIn advertising, it is essential for any shop owner to measure and test their current advertising campaigns. For example; if you are going to engage in direct advertising, you would want to measure the campaign in order to determine whether or not the advertising method is working. If you r ads are working you need to roll them out on a larger scale and if they are not working – stop it and use the money on another advertising strategy that could possibly increase your business with 100% or even 200%.3. You are following the competitionOne of the biggest mistakes shop owners are making in advertising is following their competition. They tend to advertise on several publications and media simply because their competitors are doing so. Don’t ever make the mistake of thinking that your competitors are where they are because of super advertising. It’s more likely that they are there because of everyone else and they don’t even have any idea whether or not their advertising methods are working.4. You failed to use AIDAAIDA – This is a classic formula used in the advertising world and is well worth remembering.
A – Attention
I – Interest
D – Desire
A – Action- Attention: The primary goal of your advertising is to capture the potential client’s attention. You can achieve this with a suitable advertising headline. When doing this, be adventurous. Test different things to see what works.- Interest: Once you have managed to capture the attention of your potential client’s, you need to create an interest in you service which in this case in the auto repair industry.- Desire: There is a huge difference between being interested in a service and actually desiring a service. It is your responsibility to use your auto repair advertising method to turn the client’s interest into a desire.- Action: Should you achieve in getting turning your potential client’s interest into desire, the next thing they would want to do is take action. You should make it easy for them to do so.There are many auto repair business owners failing to implement the AIDA formula into their advertising methods. Essentially this could be a great contribution as to why most advertising doesn’t work.5. You don’t have a driving force behind your advertisingOne very important principle that should be used in all auto repair advertising campaigns is the benefits of your service. Before you are going to turn an interested client into a paying client, they need to understand the full benefits of your service and what you have to offer. Use your advertising as a personal communication tool and make it all about the customer – not you.

Marketing Consultant Contributions to Small Businesses

Those who own small businesses sometimes believe that, if they are good at what they do, their businesses will naturally expand through word-of-mouth marketing. They are correct. However, they may be overlooking the fact that all businesses owners know the power of word-of-mouth advertising, and many may be better mobilizing it for their own benefit.Now you need a good marketing consultant. Small businesses need the help of marketing professionals most of all, because advertising is so expensive and ineffective for most small businesses. A marketing consultant knows that word-of-mouth won’t spread unless the message is catchy, concise, and easy to pass on and can help business owners create such messages.The basic beginning message is the most important aspect of small business marketing. Business leaders are not known for being particularly grounded, nor do they tend to be concise in their writing. A neutral third party usually has to be recruited in order to turn their first drafts into good, readable prose.Other obstacles: Small businesses struggle simplify, clarify, and diversify what they offer to their customers. A professional speaker, for example, might hold a workshop on motivational speaking and encounter a fair amount of success. But with the help of a marketing consultant, that single event will be targeted so that – for example – the speech trainer holds one workshop for salespeople, one for managers, and one for business owners. By providing niche services to more specific audiences, the pitch is more targeted and is thus easier to market by word-of-mouth.Finally, it is essential to know how to attract customers. After the intro message, where does a customer go? Your web site? Your phone number? Be aware of the path your customers must follow to learn more about your company. A marketing consultant can be of service by studying what companies outside of the market are doing, what your competitors are doing, and what can be learned from your customers’ demographics. The customer must be able to find a path from the word-of-mouth introduction, so the consultant will examine the company’s web address, phone number, and name.Finally, we can say that small business has more to gain from smart and less expensive marketing methodologies than by advertising. But most businessmen are not professional marketers. It is vital to ascertain that when the company needs the assistance of a marketing consultant rather then wasting money on advertising early. Once the business has a credible marketing mantra, advertising can be put on hold for some time, which will be much more successful when used.