Mobile communication media can help a small business become successful. It can effectively create a metamorphosis and change a business’s name from obscurity into one that is a household word. This communication strategy combines the best of the advertising with the most effective communication device of the century, the cell phone. It includes superior business communication and should be regarded as a supplementary or adjunct system to augment the regular Internet capacity. It has the ability to provide access to a small business’s website. Consequently, the small business using a mobile communication system should develop a “parallel website.”The mobile web server should be designed to determine the type of system that it is connecting, a mobile device or a desktop. Secondly, business owners or principals must be cognizant of the system’s “custom applications” and consequential limitations. However, this is especially important during the developmental stage.The principles or design techniques utilised in ordinarily used web sites must be customised, minimised, and adopted to be consistent with the mobile media system being utilised for this experience. For example, it is best to select a mobile device that is the same brand as the one being used by most business clientele and customers.Mobile communication media is cost effective and a sagacious investment. Prospective consumers typically limit their search two words. For example, when the consumer enters “towing service” in a “click and call” protocol, towing services advertisements will be displayed. If the company is “AAAA towing,” that company’s information will be among the first advertisements displayed. For about a few pound per call, the consumer is connected. The company will typically earn two hundred pounds from a relatively cheap advertising investment.It is recommended that small businesses utilizing mobile media advertising poll their customers to determine whether they use the services when they are stationary or “on the move,” which will help the owner decide what information should be provided. It may be necessary, expeditious, and beneficial to set up several “fan pages” in order to customise the information.Mobile devices such as smart phones and similar communication devices enable small businesses to communicate with customers with ease, efficiency, effectiveness, or efficacy. For example, a video message, voice message, or blanket e-mail is by far the most effective and the least expensive method to communicate regarding a special event, such as a “one day sale,” free gift promotion, or a substantial discount offered on an electronic coupon. It can positively influence product demand, event participation, increase the profit margin, and help to “build business brands.”
Small businesses, and for that part, some medium sized businesses are ‘stuck’ in an advertising dilemma that appears like a fog to them. They stick to the ‘regular advertising and marketing avenue’ because it’s what they know best. It’s worked for years, so why mend something that’s not broken, EH?Well it might not be broken, but it is getting tired and worn down. It doesn’t act in the same way it did in it’s prime. The ‘regular advertising and marketing avenue’ has become an overgrown, pit-holed route that most new businesses simply don’t travel down any more. They’ve found the branding super-highway that is the ‘social networking phenomenon’ that every teenager has already got permanently ‘wired’ into their brain.OK. Which is supposedly the most valuable market on the planet? The market that most of the world’s wealth is ploughed through? Could it be the teenage/young adult market? Don’t they have the most influence over what the advertising agencies insist on us viewing? They do, and that is why the ‘social networking phenomenon’ is already dramatically affecting the advertising habits of all of the high-flying companies around the world right now.The upside to this trend is that literally ‘every’ business, large or small, can generate ‘equality’ in that marketplace. Admittedly there are some new tricks and rules to play by, but all the free help and assistance is out there at the moment for anyone to draw on and ‘brand’ themselves or their business in any way they see fit.The ‘regular advertising and marketing avenue’ still has it’s place though, and providing that it’s priced accordingly will always bring a certain ‘value’ to those traveling down that route. Though it has to be said, that businesses who do still want to travel the ‘regular’ advertising route, should look to invest their advertising revenue with an internet based model that’s also regularly utilizing the ‘social networking phenomenon’ to drive potential customers in their direction.FRED67 has the look of an old school business referral website, but the methods used to drive visitors heavily depends on social networking, blogging, and visual exposure to it’s catchy logo. Regular SEO tactics also ensure that it’s listings in Google are kept on the relevant first pages of it’s chosen keywords. Therefore, advertisers who are given their own bio-pages within the website can expect to glean the traffic heading towards their category. The bio-pages also show up as ‘individual listings’ in Google and all other major search engines as well.Any business person who is a techno-phobe, or who simply doesn’t want to master the ins & outs of internet marketing, can simply piggy-back on a website like FRED67 and have the benefits of a web presence without ‘any’ of the hassle. In fact there is a new genre` of marketers out there who ‘solely’ target those business people and offer their services to take all of the worry and inconvenience of web administration, and make it ‘their’ responsibility. They do charge very well for their services as well. So for the small to medium business working with a tight budget, the ‘piggy-back’ option would probably be the most attractive.There is a growing market for those willing to take a ‘much smaller’ portion of the massive advertising market out there, to utilize the ‘social media phenomenon’ and ‘brand’ a website similar to FRED67. It can be done with just the outlay for a reliable web-hosting account, and the cost of a good .com domain.
I own an advertising agency and can’t figure out why people want to spend so much money on advertising yet they will invest so little in social media marketing. For a relatively small investment (time) the returns are potentially huge. Sure we love our TV advertising clients and we love designing great looking magazine ads but when you want to buy something, anything where do you look? If you are like most people the answer is that you search the internet to find just about everything.This is where I feel that so many small business owners miss the boat. Some business owners get started with social media marketing and fail to give it the time required to make it pay off. They generally will setup something using these four:
Then once they have all of those accounts setup they will put something out there on each of them and forget all about it after that. There are so many more social media marketing for small businesses opportunities available than just those four and many only require some time. Before we consider other options let’s consider how to properly use these four first.With Facebook it is not enough to keep posting info about your company. In fact posting your own promotional information is likely to get people to leave your Facebook page by clicking the Unlike button. Posting several times a day or even once a day may be too much for many people because your advertising floods their Facebook news feed. Instead of using Facebook to spam people begin to view Facebook and all forms of social media marketing as if they were face to face networking opportunities. If you and I just met today, in person, for the first time would you say, “HI WERE HAVING A HUGE BLOWOUT SALE ON… ” or would you just talk to me. Let’s have a conversation! Look at how the internet has changed over the past few years.
Web 1.0 – We could search for something and read about it online.
Web 2.0 – We could publish by blogging or uploading videos.
Web 3.0 – We take the internet with us on our phones and everything is about ME!
Since the web is all about the user and their interaction with our websites let’s talk, let’s have a two-way conversation with people who just might like us and interact with our brand. On your Facebook page for your business ask a question. Get people to give an opinion. Think of some excuse to have a contest so you can give away something your company sells. Use these tips and see your Facebook marketing efforts pay off. One thing that also helped us was when we built our own customized Facebook page. We force people to click “Like” on our page. OK we can’t really force people but we offer something of value. We tell them that we’ll give them a free report and this causes them to click “Like”. Once we set our designers and programmers to work on creating our own customized Facebook page the number of “Likes” quickly went up. This brings up an important point. When we post something on our Facebook page it appears in the news feed of anyone who clicked “Like” so we do want people to “Like” our page.Social media marketing for small businesses can also use LinkedIN. If you have set up your personal profile then look at the top right side of the LinkedIN and click “Add a Company”. Once you do that then it is easy to add info about your company. Then after you have added info about your company start finding questions people have posted about topics related to your industry and provide answers. The person who asked the question will then be asked to pick the best answer. If you provided the best answer then everyone will see this and you appear to be the most well-informed person in your specific type of business. This doesn’t ONLY appear to people interested in the question being asked; it also appears in the news feed of all of your LinkedIN contacts.On YouTube the good news is that you can publish a video that you make yourself. Maybe you have a camera and microphone built into your computer. If you do then you only have to think of a topic in your industry and make a video that lasts about 2 minutes. For example in every business there are questions that almost everyone will ask. These are the FAQ’s we often put on our websites so why not make a video where you have someone ask you each question and you provide the answer. Millions of people use YouTube to search for information and you can help them when they are looking for info where you are an expert!When Twitter first came out were you impressed? Maybe you were like millions of others who wondered what you would tweet in 140 characters and who would care. Twitter users often have software set to “Follow” tweets on topics of interest to them. You might write a blog and then use Twitter to send it out to your followers. Some people get creative and offer a deal using Twitter. For example “First 50 in the store tonight say “Tweet” get 20% off” will get your followers to notice.There are many other ways that small business owners can save a fortune on advertising by investing some time in social media marketing. There are also many great books and eBooks that have been written about social media marketing for small businesses.