Local consumers are those people who consume goods or products within a certain area. When people market their products, it is important that they reach out to the bigger scope of an audience. However, what is often regarded as unimportant, which is the local market, is actually the bringer of money into the business. This is why when marketers have tried using local search marketing strategies in their marketing campaign, everything else that they have planned have been achieved.It is important to note that local consumers are the people who live in an area and usually these are the people who have second thoughts about making purchases online because they fear that they are wasting their money on products or services that would not reach them. With local search marketing, this negative connotation about internet marketing can be changed and bring about drastic changes in the internet shopping that local consumers do.With the help of local search marketing, businesses are brought closer to people by localizing their campaign allowing them to communicate with real people in real time. These are the people who pay good money and become steady consumers once they feel satisfies with the product or service that your company may have provided them. People usually trust businesses that are near them because they can easily do business or place complaints when they become unsatisfied with the service that they got. This helps not only the consumers because they feel relieved but the business owners as well because they are able to assess the quality of their products based on the feedback given by local consumers.Moreover, the feedback also allows marketers to improve their search and somehow they can even think of expanding the scope of their business market by trying our new local places to market from. Indeed local search marketing has become one of the most used marketing strategies there is. Those who have gone ahead and used it are happy about the results that they are getting and those who are still trying it out, they sure have a lot in store for them.
You would have often heard about this – Fast moving consumer goods. These are nothing but products that are destined for use by ultimate customers or households that cannot be done with, as their usage is on a day to day basis. It might make some sense if I cite some examples – toothpaste, soaps, shaving creams, talcs, body lotions etc., these are meant for personal consumption and the demand for such products is direct and needs less of relationship marketing.The number of customers in the consumer market is relatively large and the product purchase is influenced by even emotional factors. The focus is on the brand name and some people ardently follow a particular brand for ages, and this might be attributed to the effect that has been created by mass media advertising, or it might be due to the fact that they might identify themselves in some or the other way with the product. It becomes a personal companion over a period of time. See, when I use my body talc; I feel that it gives me a unique identity.The decision making process is informal and often simple. Sometimes, it is influenced by the budget equations and feasibility. Impulse buying is also common in consumer market. At times, the consumers go adventurous and like to try their hands in new products. Branding is an important feature that retains the customer base for business firms and that’s why market analysts are attaching so much of significance to advertisements and sales promotions, to make their product a household name.The firms must have a pucca distribution network linking different parts of the territories, where it wants to expand the market. Say, for instance, a soft drink can be made popular by branding, but if there is no sufficient supply in the market, how do you expect customers to support your product? Equally important is providing the customers with a product size that best suits their budget.Market segmentation recognizes the existence of distinct market groups, each with a distinct set of needs. Through segmentation, the firm directs its product and promotional efforts towards those markets that will benefit most from or will get the greatest enjoyment from its merchandise. Over the years, segmentation has become a popular strategic technique as the market is ever flushed with competitors.A number of sellers are seen in this kind of consumer market and it is only the market that decides the price and not the participants. The marketers have nothing to lose if they sell at the market price, but if they plan to sell at slightly higher price levels than that of the market, it will prove detrimental to their objective. They are only price takers and not price makers. But they have the leverage of freely entering and exiting the market.If the consumers foresee a fall in the general price levels of a product, they wait for some more time to take full advantage of the situation and decide to postpone the purchase. If the market shows an increasing price trend, it is the other way round, either they buy in bulk or go for substitutes.Say, if the price levels of coffee is on the rise, people opt for tea. Demand for consumer goods is price elastic. Consumers don’t care for much technical specifications; they only care for the quality backed up by a strong brand name that has become an indispensable part of their lives.