Advertising As a Career Option

Making career choices is not easy. One is overwhelmed by the variety of options available and intrigued about knowing one’s own abilities. Like everyone, I have always wanted to be a lot of things in life, but one has to start with one thing at a time. I took the Commerce stream as I never had the aptitude for Science, and Humanities was a stream too trivial for me. It proved to be a good decision as I did well in class 12th and got the opportunity to continue my education in the area. In college, I explored the various options that my course, B. Com. Honours has, and finally decided to specialize in Marketing in my final year.I chose Marketing as it combined my interests in Commerce and creativity. Marketing in itself is a diverse branch of commerce. Advertising, Public Relations, Marketing Management and Brand Management are only a few of its various branches. After some well spent hours in research and introspection, I finally arrived at the conclusion that I want to further my knowledge in Advertising.Advertising really intrigued me. I have always had an eye for good advertisements but never thought of it as a career option. Now when I read thick, illustrated books on advertising history, I was convinced it would be my profession for life.Advertising is nothing but art. It creatively projects the immediate beliefs and practices of people of a time. For example, Indian advertisements today present a nuclear family, technology oriented youth and working wives, which is true to the nature of present Indian society. Also, since the purpose of advertising is to promote and sell a product, it persuades people by presenting situations and themes relevant to their lifestyles. In this, it presents the immediate culture of society. If archaeologists of the future would want to know the culture of 21st century India, they would have to look at its ads! These aspects of advertising made me understand an advertiser’s responsibility towards society to project its culture without distortion.Now the question was- what does it take to be an advertiser? I believe, to make good ads, one has to be a student of human nature. One should be able to connect with people, because advertising is more about people than products. One should be observant of lives and the needs of people to create effective communication. Another requirement would be creativity. All of us are creative at one level or the other. People who are serious about advertising should make a conscious effort towards enhancing their creativity. If you like photography, then pick up a camera and try taking some interesting pictures. Or if you like to write, then write on some interesting topics. Such activities would bring out your latent creative potential.Advertising is multi-faceted. Print and media are not the only methods of advertising. Outdoor advertising, online advertising and direct marketing are its various challenging new methods today. One can slowly explore the various mediums by researching on the internet or simply observing advertisements all around.An MBA would certainly enhance one’s prospects in this area but one needs to choose the institute and course carefully. Not many institutes in India provide a specialization in advertising. MICA, Ahmedabad is the best institute to launch one’s career in advertising. Symbiosis, Pune and Narsee Monjee, Mumbai are two other renowned institutes which provide comprehensive education in advertising. However, all major management institutes in the UK, the US and Australia have advertising in MBA curriculum.Advertising is an interesting career option for a Commerce student as it is not about making accounts or balance sheets. Advertising requires originality, creativity and a mind open to new ideas. Advertising would be worth a thought for someone who wants to make an unconventional career choice.

Free Internet Advertising Opportunities

Free Internet advertising is the best (and cheapest) way to get any product or service you are offering, known to the public. Every day hundreds of thousands of people across the world are using the Internet for the first time and so the potential market is growing rapidly.This new expanding audience is exposed to online advertising services on practically every page they are likely to visit during that first experience. Small businesses and individuals alike are turning to free Internet advertising especially in light of the present economic climate, and this method of presenting their products and services to the world comes in many different guises, including free banner advertising, writing articles and press releases, email campaigns as well as the free online advertising websites like Craigslist and USFreeAds. So let’s look closely at how these entirely different online advertising services work and how they can help you to sell the unwanted items cluttering up your garage or help grow your online business.Free Online Advertising ServicesFree Internet advertising sites like Craigslist and USFreeAds offer mainly classified ads like you would expect to see in the classified section of your local newspaper. The main difference other than the fact that local newspaper ads are not free, is that with the online advertising companies you are able to include photographs with your ad and create them in your own time, from the comfort of your armchair at home. You are able to choose a category and metropolitan area to place your ad and you can almost guarantee that it will be available to as wide an audience as it would in print. Also the audience would be targeted and actually looking for what you are selling. Free Internet advertising sites can be appealing to those individuals selling on-off items as well as the small online or offline business owner.Banner AdvertisingBanner advertising is available in both the paid and free formats although this form of advertising is typically used by those wanting to promote their website and it’s products and services. That works generally on a an exchange basis whereby other websites will display your banners on their site as long as you display their banners on your site. Whilst this helps get your website noticed, the disadvantage with free banner advertising is that you are unable to choose where your ads are shown, and they may be displayed on websites that are not relevant to your own, so it’s a little hit and miss as to whether you will receive targeted visitors. If you want to choose a category for your banners you will need to go paid.Article and Press Release WritingAgain this form of free Internet advertising is more useful to the online businessman or those who own a website and are looking for targeted visitors. There are a plethora of article directories who are always on the lookout for fresh new content, and articles can be written to promote a subject or methodology which in turn can not only bring visitors to your website but any author links added at the end of the article can be very useful in promoting a website to the search engines. Press release submissions can have a similar effect except that they need to be more newsworthy to have the desired effect. However, the search engines do love press releases.Email AdvertisingEmail advertising campaigns are usually organized by those website owners who have collected a large list of email addresses from previous visitors to their site, and who have agreed to receive promotional content in their in-boxes. Email advertising is not as popular as it was a few years ago, as people have become tired of spammers and don’t open a lot of the mail sent to them.So free Internet advertising comes in many formats and you should try them all, at least before you pay for advertising of any kind. In fact, it is noticeable that Facebook has become a great way to dispose of unwanted ‘stuff’, or find a company to repair your refrigerator especially if you have a lot of friends..

Online Advertising Strategies

Online advertising is all about getting your website in front of the people who are interested in your product or service. There are a number of different ways in which a website can get itself advertised on the web like contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, integrating pop-ups on a visited site, advertising networks, and email marketing, including email spam. In most cases it will prove preferable to include a variety of types of media and different versions of online advertisement.Search Engine Advertising is a method of placing online advertisements on Web pages that show results from search engine queries based on keywords and phrases entered by internet users or potential buyers. The three biggest sources of this type of advertising are Google, Yahoo. Search engine advertising works on the simple principle of supply and demand.Contextual Advertising, also known as content-targeted advertising is based on keywords in the surrounding content or context, which means that your advertisement is shown on a Web site that is ‘in context’ to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated Web sites that best match your selected targeted keywords or channels. This is usually less profitable than search advertising which is based on user intent expressed through their keywords.There are three common methods of purchasing online advertising space for various types of advertising tools:* Cost Per Click also referred to as the Pay Per Click means that payment for advertising is proportional to the number of unique clicks on advertising banners. Cost Per Click differs from Cost Per Visit in that each click is paid for regardless of whether the user makes it to the target site. Either a flat-rate or a bid-based pricing scheme one can choose from for a Cost Per Click ad. A drawback to the Cost Per Click advertising model is that it can be compromised by click fraud.* Cost Per thousand impressions means that the method of payment is based on the number of views. This advertising model is generally reserved for websites with high traffic volume (more than one million pages viewed per month). The total price paid in a Cost Per thousand impressions deal is calculated by multiplying the Cost Per thousand impressions rate by the number of Cost Per thousand units. For example, one million impressions at $10 Cost Per thousand impressions equal a $10,000 total price.* Cost Per Action or acquisition, also be known as or Cost Per Lead means that payment is based on performance, and is a common method in affiliate marketing programs. In this advertising scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. According to industry observers, this is the best type of rate to pay for banner advertisements and the worst type of rate to charge.Online advertising is so flexible and cost effective that even small businesses can afford to look into advertising online as in many types of ads there is no pay unless there are results. This type of strategy can make advertising very cost effective, especially for those who do not have large advertising budgets. Online marketing services are incomplete without online advertising, without the powerful advertising marketing can never be successful.In this world of businesses the need of online advertising company is crucial. An online advertising company can play a major role in assisting its client companies advertise their products on the Internet and reach their target audience. The future of online advertising and online advertising companies looks bright and very exciting to be sure.